Good Afternoon,

I hope everyone is having a pleasant week thus far. 

The following is an update of all business outreach efforts for the month of March.

METRO Max Card / METRO Directory

Currently the Public Involvement (PI) Staff is distributing the Metro Max Cards throughout the light rail corridor and at many activity centers in region.   In addition, we are developing plans to attend numerous community events to distribute as many METRO Max Cards as possible.  We are committed to distributing 150,000 brochures by the end of June.  If you would like a supply of the Metro Max Card, please contact me with your request and I will personally mail or deliver the brochures to you.

The Metro Directory is slated to be released this summer.  The directory will list every light rail business (approximately 3,800 businesses) along the 20-mile rail alignment.  This is an additional marketing and advertisement program that we are offering light rail businesses.  This program is also at no cost to the business.

Business Outreach - Phoenix

The City of Phoenix and Valley Metro Rail will be providing information regarding their efforts to assist businesses at the Construction Kick-off meetings in each Line Section.  The date, time and location are being finalized for the Construction Kick-off meetings and will be provided to everyone as soon as the information is available.   The next Construction Kick-off meeting is scheduled to take place in June in Line Section Three (LS-3).  The date, time and location are being finalized and will be provided to everyone as soon as the information is available. 

Cristina Lenko is the new Area Coordinator for Line Section One (LS-1) (see attached). Previously, Cristina was the Area Coordinator for Tempe.   If you have any questions regarding light rail construction in LS-1, please contact Cristina at 602-744-5565 or e-mail clenko@valleymetro.org.

Business Outreach – Tempe / Mesa 

Line Section Five (LS-5) also welcomed two new hires to assist with public involvement and business outreach efforts.  Carla Reid and Erin Siebel have joined the Public Involvement Team.  Carla Reid will serve as the Community Outreach Coordinator in Tempe and for Town Lake Bridge.  Erin Seibel has been assigned to serve as the Community Outreach Coordinator in Mesa as well as Business Outreach for LS-5. Should you have specific question regarding Community Outreach in Tempe, please contact Carla Reid at 602-744-5552 or e-mail creid@valleymetro.org.  Should you have specific questions regarding Community Outreach in Mesa or Business Assistance in LS-5, please contact Erin Seibel at 602-322-4413 or e-mail eseibel@valleymetro.org.

Miscellaneous Information

The second volume of the Business Outreach Handbook is now available.   Copies have already been sent to our business outreach partners.  If you are interested in receiving additional copies, please let me know and I will be more than happy to do so. If you have any questions about any of the information above, please do not hesitate to call or e-mail me.

Thank you and have a great May.